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Author Archives: Yoko Ishioka
Don’t Be Left in the Dark: 11 Tips for Power Outages
Utility companies are not immune to the cold weather, as Texans soon discovered when they found themselves without power several times in the last couple of days. The rolling outages were conducted in an attempt to make up for the … Continue reading
Protect Yourself Against Cold Weather
As bad winter weather persists, some may believe staying at home is enough to avoid most hazards that come with cold weather. Yet, in 2007, over 118,000 people were treated for injuries that occurred while trying to shovel or remove … Continue reading
Posted in Threats, Winter Storm
Tagged frostbite, hypothermia, ice, snow, winter storm, winter weather
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Reacting to an Explosion
Suicide bombers have lashed out against civilians this week in Russia, Pakistan and most recently a foreigner-populated market in Afghanistan. The common thread behind these attacks is the type of location, which attracts heavy foot traffic in a place with … Continue reading
The Basics of Building an Emergency Kit
According to a U.N. report, there were more than 370 natural disasters last year, affecting over 200 million people. This sobering statistic highlights the reality that disasters can happen anywhere, to anyone, often with little or no warning. In preparing … Continue reading
Weathering the Storm: A Guide to Flood Preparation and Safety
Flooding is one of the most common natural disasters in the world and it can happen pretty much anywhere at any time, as evidenced by the floods that inundated parts of Australia, Brazil, the Philippines, Sri Lanka and the United … Continue reading
Posted in Natural Disasters, Uncategorized
Tagged flood, flooding, floods, preparing for floods, rain, rainfall, storm
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Responding to an Active Shooter
Jared Loughner ended the lives of six people and wounded 14 others, including Representative Gabrielle Giffords, when he went on a shooting rampage last week. While it is nearly impossible to predict what you would do in a situation like … Continue reading
Posted in Threats, Workplace Violence
Tagged active shooter, Gabrielle Giffords, Jared Loughner, shooting
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Road Safety Tips for Winter Travel
Various states, including Tennessee, Georgia and Alabama, declared states of emergency due to the winter storm that blanketed everything in several inches of snow on Sunday. Consequently, residents were cautioned to stay off the roads. Although most people will probably … Continue reading
Posted in Natural Disasters, Uncategorized, Winter Storm
Tagged car travel, road safety tips, winter storm, winter travel
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Air Travel Tips to Get You Through the Winter Storm
Spending the night at the airport probably isn’t on your list of things to do this winter; yet, many were left in that very predicament thanks to the harsh winter storms that closed down Heathrow Airport and kept passengers on … Continue reading
Posted in Business Travel, Natural Disasters, Winter Storm
Tagged air travel, air travel tips, business travel, snow storm, travel tips, winter storm
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Revolutionizing Twitter for Crisis Response
These days, a conversation about media wouldn’t be considered complete without the mention of social media. And while many organizations have already embraced social media in a PR context, there are others who have tapped into its multifaceted potential to … Continue reading
7 Things to Remember When Speaking to the Media
As a follow-up to last week’s post about how to create an effective crisis communications plan, this week’s post will focus on actually executing part of it; namely, how to speak to the media and get your message across. Avoiding … Continue reading
Posted in Crisis Communications
Tagged brand reputation, crisis communications, media
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