The Role of Business Continuity Software in Reputation Management

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How can you build a culture of preparedness and get leadership buy-in? Business continuity software plays a crucial role in a company's reputation. Technology permeates all aspects of business, so business continuity needs its technological element. The chosen business continuity software must match your organization’s requirements, be easy to implement, offer BC planning, and come as a part of a broader offering.


Many scenarios can lead to reputational damage —from cyberattacks to supply chain disruption. Surprisingly, a lot of companies are still inadequately protected against the consequences of a reputational crisis. 

Unlike many other business risks or threats, reputational damage has the most lasting effect on a business and is one of the toughest to mitigate. 

Stakeholders keep a close eye on how a company responds to difficult situations. Any action during a crisis can ultimately affect the company’s reputation. According to a survey, companies are most prepared to manage reputation risk drivers in areas where they have direct control, such as regulatory compliance and employee management. However, 47% of businesses are less prepared when it comes to handling risks related to supply chain management, and 41% mentioned hazards or other natural catastrophes.

This Guide Will

...explain the four main advantages of implementing business continuity software at your organization, which include the following benefits:

  • Business continuity software helps adjust to organizational changes.

  • Business continuity software streamlines planning and testing.

  • The software supports the development of business continuity metrics.

  • BC software drives program commitment, innovation, and advancement.